Till last year every one doubted when Ratan Tata used to speak of his dreamcar, and all other car manufacturers had said that this is impossible or even if they do it it would be substandard quality car which would not meet the safety and emission standards.
Now that TATA has made it and shown it to the world, every other company is talking about a cheaper car.. this started with Bajaj unvieling the concept car before TATA Nano and now Hyundai and Maruti also talking of smaller chearer car.
The question is - Do you need to be pushed to a corner to start thinking innovatively ? or companies are happy exploiting customers ignorance, (what i mean is if i knew a product can be made @ x then would i pay 1.5x ) ?
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